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Matt Skallerud (MattSkal)
Los Angeles, CA   90046
United States

Los Angeles, CA     INTERESTS: Business | Science & Technology | Travel
   Bears | Leather | Latino/Hispanic

PinkieB.com Member Profile

About Me:
(Male) Cool guy in West Hollywood


Featured Blog Feed:

Website and Social Media Analytics Come Together in 2014
    Date: February 12, 2014
7th Annual LGBT Marketing Conference - New York - April 24, 2014
    Date: January 25, 2014
Announcing our Marketing Partner Curve Magazine
    Date: January 16, 2014
Announcing our Marketing Partner EDGE Media
    Date: January 14, 2014
Pink Banana Media Growth and Trends for 2014
    Date: January 02, 2014

Website: http://www.pinkbananamedia.com

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Matt Skallerud's Featured Content
  • Carlsberg’s Instagram Campaign Links Bars & Drinkers

    A new Carlsberg campaign in Denmark, called #happybeertime, aims to bring bars and their patrons closer together over social networks. Dubbed “Happy Hour 2.0,” the beer company extended happy hour via Instagram and hashtag mentions. Bar-goers upload their photos to Instagram and tag them with the name of the bar and #happybeertime, and a counter displayed above the bar fills up with more time for half-priced beer, effectively adding a few more minutes to happy hour....
    LINK: Click Here

  • What value can social media add to conferences?

    Attending the IOC International Conference for Prevention of Injury and Illness in Sport in Monaco last week got me thinking about the value social media adds to such events. Apparently, 84% of organisers use Facebook to promote their events, while 61% use Twitter and 42% use YouTube. It seems that social media not only facilitates knowledge sharing and networking amongst attendees, it can also help create a real buzz that starts before the event and continues long after it ends....
    LINK: Click Here

  • Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention

    Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying. The total number of Pages Liked by the typical Facebook user grew more than 50% last year — a new stat that came from a 45-minute interview with Facebook’s head of News Feed....
    LINK: Click Here

  • Tourism Marketing with Instagram

    Instagram is nothing new - it’s long been one of our favorite social media platforms - but it still lags behind other tourism marketing tools. Don’t neglect this simple app that offers huge potential. Photos are a big part of travel marketing, and this humble app specializes in nothing else so there is no reason it shouldn’t be part of your tourism marketing plan. ...
    LINK: Click Here

  • Introducing OTTR Rock Radio, a Diverse LGBT Rock Station


    LINK: Click Here

  • Emotion in marketing: How our brains decide which content is shareable

    Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews. Robert Plutchik’s famous “wheel of emotions” sh...
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  • Millennials Consume Content Every Waking Hour (And Then Some)

    Millennials are giving new meaning to the “always-on” consumer because they are on even when they are supposed to be off. Millennials are apparently spending 18 hours per day consuming media. The hours are compounded, meaning that a person watching TV and checking Instagram at the same time for one hour would rack up two hours of media consumption -- one for each device. That’s according to new research from Crowdtap, a social analytics platform....
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  • EqualityCard Launches


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  • Facebook Engagement Rate: How One Little Metric Got So Tough To Nail Down

    Facebook engagement rate…If you’re a social marketer, just reading that term might make you cringe. It’s a tough metric to understand, with a lot of nuances and opinions on how it should be calculated....
    LINK: Click Here


Matt Skallerud's Featured Video
  • MEET in SWEDEN - Broaden Your Horizons - Destinations & Places

    Destinations, places and attractions in Stockholm and Sweden....
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  • Wedding Plan ????

    Here's the first LGBT PSA made for China about a young couple planning to get married with a twist. Youku Version: http://v.youku.com/v_show/id_XNjQ5NjI4OTI0.html...
    LINK: Click Here

  • Get Enrolled

    Out2Enroll is a coalition of organizations who want to help lesbian, gay, bisexual, and transgender people stay healthy by making sure that one of the major benefits of the Affordable Care Act -- access to affordable, comprehensive health insurance coverage -- reaches LGBT communities. Get Enrolled is a holiday parody, produced by our friends at Full Frontal Freedom, which aims to bring awareness to the final week of health marketplace enrollment. For more information, go to http://www.out2enroll.org or on Facebook at http://www.facebook.com/out2enroll. Credits: Executive Producer and Writer ...
    LINK: Click Here

  • Runyon Canyon - Part 1

    September 7 2009....
    LINK: Click Here

  • All Chicago Gay Hockey Assn. Wants for Christmas

    Special Cover of Mariah Carey's All I Want for Christmas This video comes with a special holiday message: http://chicagogayhockey.org/?p=5027 The players of the CGHA have a very special holiday message for you! We want you to put aside your differences. And to spend some time getting closer to your family and friends. If you take a step back and look, you may surprise yourself with how much you have in common with people. The person next to you on the train could become your best friend. After all, aren't we all just looking for love? Don't forget to laugh a little. And sing a little. Happy H...
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  • Cher - Take It Like A Man 7th Heaven Remix

    Take It Like A Man - 7th Heaven Remix. US/CA - Get the new album Closer To Truth: feat. "Take It Like A Man" Here http://smarturl.it/Closertothetruth Links: http://Cher.com http://Facebook.com/Cher http://Twitter.com/Cher...
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  • Puerto Vallarta Birthday Trip

    Celebrating Fabrice & Emily's birthday in Puerto Vallarta - October 2009. Hanging out at Blue Chairs, drinking and tanning for 4 days straight... where every......
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  • Passing The Banana

    In this episode we decided to tackle a little gay rights. Watch as Sean gets opinions about legalizing marijuana and gay marriage from two friends no strangers to either topic. And watch as suspicions mount in a small American town.... when two best pals get caught "Passing the Banana" around....
    LINK: Click Here

  • cial Media Tips to Increase LGBT Bookings

    This is our part of the presentation we did with Mya of the Las Vegas Gay Visitors Bureau - "Learn New Ways to Reach the LGBT Consumer Through Advanced Socia......
    LINK: Click Here


Some of Matt Skallerud's latest photos!

Matt Skallerud's Photo Albums
Bangalore International Queer Pride Photography Competition
Bangalore International Queer Pride Photography Competition
Content Photos
Content Photos
IGLTA Convention - Fort Lauderdale - May 2011
IGLTA Convention - Fort Lauderdale - May 2011
LGBT PowWow 2011 Event
LGBT PowWow 2011 Event
My birthday weekend in New Orleans - May 7, 2011
My birthday weekend in New Orleans - May 7, 2011
Pink Banana Media Team 2011
Pink Banana Media Team 2011
Promo Photos
Promo Photos
View All Photos